#1 - High-performing SaaS trends revealed

Adam Schoenfeld recently broke down trends among G2's '2024 Best Software' award winners.

Winners of this customer review-driven award prioritized product-led growth (eg free trials), transparent pricing, community building, ecosystem (partnerships), and AI product development.

An underlying theme here is transparency and trust which reduces friction for potential buyers.

PeerSignal.org has all the data available for anyone who wants a closer look.

#2 - New execs are most likely to buy💸

A new executive is often a target for salespeople given their tendency to launch new initiatives upon arrival.
 
The reputation for this signal is earned - according to Christian Kletzl new executives are 2.5x more likely to purchase software within 3 months vs after 1 year.

UserGems 💎 users can now automatically receive updates when a new exec starts at a target account, replacing methods like Google alerts and LinkedIn surveillance.

Cutting through the noise is a different challenge, but the conversion upside makes it well worth it to (thoughtfully) shoot your shot during that 90-day sweet spot.